Zee restructures know-how centre staff, prunes bills by half

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what is DMA (Direct Market Access)in the Indian share market?

What is DMA?

DMA, or Direct Market Access, is a service offered by stockbrokers that allows traders to place orders directly on the stock exchange’s order book. It eliminates the need for intermediaries, such as market makers or brokers, and provides traders with direct access to the market. This means that orders are executed faster and at potentially better prices.

How Does DMA Work in the Indian Share Market?

In the Indian share market, DMA is facilitated through the use of technology and trading platforms provided by stockbrokers. Traders can access the market through these platforms, which connect them directly to the stock exchange.

Benefits of DMA in the Indian Share Market

1. Speed and Efficiency: DMA enables faster order execution as orders are placed directly on the exchange’s order book. This can be particularly advantageous in volatile market conditions where every second counts.


DMA, or Direct Market Access, is a powerful tool that allows traders to directly access the stock exchange’s order book. In the Indian share market, DMA offers numerous benefits, including speed, transparency, control, lower costs, and access to real-time market data. By utilizing DMA, traders can enhance their trading experience and potentially improve their trading outcomes.

NEW DELHI :Zee Leisure Enterprises Ltd mentioned it’s overhauling its know-how and innovation centre, which features a pruning of bills by 50% and a restructuring of its staff on the recommendation of a brand new administration oversight panel.

The measures are in step with managing director and chief government Punit Goenka’s method to optimise sources and arrive at a cheap construction to drive development, the corporate mentioned in an announcement on Friday.

Based mostly on steering from Zee’s board throughout the lately carried out month-to-month administration mentorship program, Goenka has pruned the know-how centre’s construction by about 50% and streamlined its scope of labor, the corporate mentioned.

The centre can have a sharper concentrate on enhancing total content material creation, distribution and monetisation by utilising technology-led instruments to achieve insights into shopper preferences, it added.

“… we want the mix of a inventive method, detailed shopper insights and futuristic know-how options. The core and streamlined staff at TIC will now solely concentrate on enabling and empowering us on this technique of content material creation, distribution and monetization,” Goenka mentioned within the assertion.

Earlier this week, the board of ZEE Leisure Enterprises institutionalised a month-to-month administration mentorship program to information the administration staff on attaining key efficiency metrics, together with a focused 20% Ebitda margin proposed by Goenka.

The committee was established following the collapse of a proposed merger with Sony India that was two years within the making.

The brand new committee will evaluation the administration’s enterprise efficiency and supply required steering, Zee had mentioned.

As a part of its first set of evaluation periods, the committee recognized key enterprise verticals that require crucial evaluation, together with Zee’s tech subsidiary Margo Networks that gives web connectivity underneath the model title Sugarbox; Zindagi, a normal leisure channel that syndicates content material from overseas international locations; its recorded theatre service Teleplay; brief video app Hipi; on-line video-on-demand platform Weyyak; and the English TV cluster.

Moreover advising a 50% expenditure minimize on the corporate’s know-how and innovation centre, the committee had additionally reviewed Zee’s music enterprise.

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