Jumboking valuation at Rs 400 crore plus! ‘Multi bagger investor’ picks up stake in India’s third-largest burger chain

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what is DMA (Direct Market Access)in the Indian share market?

What is DMA?

DMA, or Direct Market Access, is a service offered by stockbrokers that allows traders to place orders directly on the stock exchange’s order book. It eliminates the need for intermediaries, such as market makers or brokers, and provides traders with direct access to the market. This means that orders are executed faster and at potentially better prices.

How Does DMA Work in the Indian Share Market?

In the Indian share market, DMA is facilitated through the use of technology and trading platforms provided by stockbrokers. Traders can access the market through these platforms, which connect them directly to the stock exchange.

Benefits of DMA in the Indian Share Market

1. Speed and Efficiency: DMA enables faster order execution as orders are placed directly on the exchange’s order book. This can be particularly advantageous in volatile market conditions where every second counts.


DMA, or Direct Market Access, is a powerful tool that allows traders to directly access the stock exchange’s order book. In the Indian share market, DMA offers numerous benefits, including speed, transparency, control, lower costs, and access to real-time market data. By utilizing DMA, traders can enhance their trading experience and potentially improve their trading outcomes.

Ace investor Ashish Kacholia has acquired a 17.2% stake in homegrown burger chain Jumboking, making him the second-largest shareholder. The funding, of an undisclosed quantity, was made by a secondary market transaction following Triton Fund’s exit from the agency.Consultants estimate the transaction to be valued between Rs 70 crore and Rs 80 crore, inserting the favored quick-service restaurant chain’s value at Rs 400-500 crore, states an ET report. Jumboking, with 170 shops throughout Mumbai, Delhi, Hyderabad, and Pune, reported gross sales of Rs 110 crore final fiscal yr. It stands as India’s third-largest burger chain after McDonalds and Burger King.Founding father of Jumboking, Dheeraj Gupta, highlighted the effectiveness of franchising for scaling companies globally. He spoke of Jumboking’s understanding of the Indian palate, giving them an edge available in the market regardless of burgers being a Western idea.Initially began in 2001 by promoting vada pav, a well-liked avenue meals in Maharashtra, Jumboking transitioned to specializing in burgers in 2017 with a purpose to develop to 1,000 shops by 2030.Ashish Kacholia, identified for his success in figuring out high-growth multi-bagger shares, owns shares value Rs 3,000 crore in listed corporations. His agency, Fortunate Securities, has invested in over 60 mid-sized corporations, with vital investments in Shaily Engineering, PCBL, Safari Industries, and Garware Hello-Tech Movies.Expressing his enthusiasm for Jumboking, Kacholia praised the corporate’s execution and customer-centric strategy, calling it India’s most promising Fast Service Restaurant (QSR) story.The organized foodservice market, valued at $27.1 billion in 2023, is projected to witness a 12% Compound Annual Development Charge (CAGR) within the chained class from 2020 to 2026. This progress is attributed to elevated penetration and enlargement in non-metro cities.Pakhi Saxena, retail and shopper product items head at Wazir Advisors, highlighted the speedy progress of the QSR phase within the organized meals market. She emphasised the potential for additional enlargement because the Indian inhabitants embraces urbanization and fashionable existence.Jumboking, working as an asset-light firm with 100% franchising, reported a seven-fold enhance in gross sales since repositioning in 2017. The corporate’s entrepreneurial franchising mannequin prioritizes profitability, aiming to double turnover within the subsequent two years, develop in Delhi and Hyderabad, and enter the Bangalore market this yr.

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