‘Direct selling industry grows 12%’

NEW DELHI: India’s direct promoting trade registered an over 12% progress, with its turnover crossing Rs 21,000 crore in 2022–23, in line with an annual survey by the Indian Direct Promoting Affiliation (IDSA) launched right here on Wednesday.Wellness and nutraceutical merchandise remained the popular section, accounting for 73.5% and cosmetics & private care 11.3% of the gross turnover. The trade recorded an 8.3% CAGR over 4 years, with the variety of lively direct sellers reaching round 86 lakh in 2022-23 from 84 lakh in 2021–22, the survey says. Amway, Oriflame, Avon and Modicare are a number of the main gamers.The gross trade turnover stood at Rs 21,282 crore in 2022–23. In line with the survey, there was a complete enchancment in all areas of direct promoting trade. Whole gross sales have elevated by Rs 2,252 crore in comparison with the 12 months 2021-22 which was partially marred by the pandemic.

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