Bengaluru Man Criticises City Firm For ‘Darkish Subscription’ Techniques, App Designer Responds

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what is DMA (Direct Market Access)in the Indian share market?

What is DMA?

DMA, or Direct Market Access, is a service offered by stockbrokers that allows traders to place orders directly on the stock exchange’s order book. It eliminates the need for intermediaries, such as market makers or brokers, and provides traders with direct access to the market. This means that orders are executed faster and at potentially better prices.

How Does DMA Work in the Indian Share Market?

In the Indian share market, DMA is facilitated through the use of technology and trading platforms provided by stockbrokers. Traders can access the market through these platforms, which connect them directly to the stock exchange.

Benefits of DMA in the Indian Share Market

1. Speed and Efficiency: DMA enables faster order execution as orders are placed directly on the exchange’s order book. This can be particularly advantageous in volatile market conditions where every second counts.


DMA, or Direct Market Access, is a powerful tool that allows traders to directly access the stock exchange’s order book. In the Indian share market, DMA offers numerous benefits, including speed, transparency, control, lower costs, and access to real-time market data. By utilizing DMA, traders can enhance their trading experience and potentially improve their trading outcomes.

The controversy facilities round City Firm’s checkout course of.A Bengaluru designer, Chandra Ramanujan’s current publish on X goes viral on the web. In his publish, he accused City Firm’s app of utilizing “dark patterns” – design methods that may mislead customers.  His 60-year-old father unintentionally subscribed to the corporate’s premium plan because of the app’s interface. This incident has sparked a debate concerning the app’s design decisions, and even the app’s designer has weighed in!Mr Ramanujan in a publish on X wrote, “My dad (late 60s, not tech savvy) got confused by one of the worst dark patterns I’ve ever seen inside the Urban Company app, and ended up paying for UC plus even though he didn’t mean to. They automatically add a 6 month membership to your cart and make it confusing to remove.”The controversy facilities round City Firm’s checkout course of. Here is the way it works: When you e book a service, it goes into your cart. The cart additionally promotes their “Plus” subscription and mechanically provides a 6-month plan to your complete!The choice to take away the subscription is phrased in a manner that is likely to be complicated. It makes use of a crimson button that claims “No, I will pay full price.”  This crimson color, sometimes related to warnings, may make customers suppose it is a unhealthy choice, main them to skip it altogether.Primarily, the design decisions may trick customers into unintentionally subscribing. Particularly for individuals in a rush, the nice print is likely to be simply missed.In a subsequent publish, Mr Ramanujan hooked up a display screen recording displaying the method. He criticised it as “basket sneaking,” emphasising that it’s unlawful. “I couldn’t believe it so I tried to replicate it. I downloaded the app, and the same splash screen came for me. At the 25 second mark, see how the basket value changes automatically when you click on the add to cart CTA. This is basket sneaking and it is illegal,” he wrote. See the publish right here:My dad (late 60s, not tech savvy) obtained confused by one of many worst darkish patterns I’ve ever seen contained in the City Firm app, and ended up paying for UC plus regardless that he did not imply to. They mechanically add a 6 month membership to your cart and make it complicated to take away— Chandra Ramanujan (@NCResq) March 25, 2024Soon after his publish went viral, others within the feedback part criticised City Firm for deceiving clients with their poor design. A consumer identified, “Reported this a year ago, nothing happened. As a designer, one of the first responsibilities you have is to be honest in design. They should avoid using such trickery.”One other consumer commented, “The option of not paying for plus is in red so it feels like the wrong option to pick. Not sure if it was meant to be a dark pattern but there could have been a clearer distinction here for sure.””For real! @urbancompany_UC thinks it’s a smart move and maybe they earn a few bucks with this tactic but it’s really about cheating. Cheating since not all the consumers are tech savvy, some are also in a hurry and don’t really give a glance.,” the third consumer commented. The viral publish additionally caught the eye of City Firm’s Director of Design, Amit Jaglan who mentioned he’ll repair it. “As a principle, we always strive to do right by our users and our partners. We will fix this by next week, Tuesday.” He assured that post-fix, no plan can be auto-selected, the CTA would not be in crimson, and would as a substitute learn, “Maybe later.” 

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