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MUMBAI: Not simply pure play chocolate makers however dairy big Amul, ice-cream model Baskin Robbins, even snacking and cereal model Kellanova, and different firms throughout the spectrum are starting to really feel the pinch of upper cocoa costs.Amul is seeking to hike the value of its goodies by 10-20%, Jayen Mehta, MD at Gujarat Cooperative Milk Advertising Federation (GCMMF), which owns the model, instructed TOI.”The price of a kilogram of cocoa beans has shot up to Rs 800 in India from Rs 150-250 earlier. The pressure is real. We have the largest market share in the dark chocolate space which uses cocoa butter as a major ingredient,” he mentioned, including that the rise will likely be applied in round two months’ time.Whereas Amul is holding the value for ice lotions and drinks for the second, it doesn’t see larger costs of goodies denting its market share, with Mehta arguing that their merchandise are competitively priced. “In products such as ice creams, which are seasonal, it’s not very easy to raise prices,” he mentioned.US ice cream model Baskin Robbins can also be planning to carry costs. Costs of many cocoa-based components are up by 70-80% in comparison with earlier, mentioned Mohit Khattar, CEO at Graviss Meals, which holds the grasp franchise rights of Baskin Robbins in India. “As of now, we have decided to absorb the incremental costs due to increased input costs, leaving consumer prices untouched… We will reassess the situation once the season is over and take a call on further course of action. We still anticipate good sales this summer,” Khattar mentioned.Havmor Ice Cream – which has already taken a small value hike initially of the 12 months in step with inflation – will attempt to maintain on to its present degree of pricing. “A price increase is the last resort in categories which are sensitive to pricing and ice cream is one such category. We will look for other ways to mitigate the impact of the rise in cocoa prices. We had predicted such a scenario and in Q4 of last year, did a long-term pricing contract which will sail us through this season (March-June),” mentioned Komal Anand, managing director at Havmor, which sources cocoa from components of India and Africa.

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