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MUMBAI: Walmart-owned Flipkart on Sunday launched its UPI (united funds interface) deal with. Powered by Axis Financial institution, Flipkart UPI will initially be accessible just for Android customers. Customers can arrange their very own UPI deal with for on-line and offline service provider transactions inside and out of doors of the Flipkart market, the corporate mentioned in an announcement. Flipkart claims to have over 500 million registered customers.On the app, Flipkart UPI can be utilized to pay for any services or products together with e-commerce transactions, recharges and invoice funds. The corporate’s transfer into the funds house comes at a time when digital adoption within the nation is on the rise and customers are quick switching to on-line transactions. UPI is already a most popular cost possibility. In 2023, UPI processed over 117 billion transactions value Rs 182.84 trillion. With this launch, Flipkart is taking competitors to the doorways of its rival Amazon which runs its cost vertical Amazon Pay in addition to different cost companies like Paytm, PhonePe and Google Pay. “Flipkart UPI stands poised to substantially impact India’s digital payments system, aligning to the vision of the digital economy while strategically addressing the surging adoption of digital payments and providing an opportunity for millions of new users to avail the advantages of the UPI ecosystem,” the corporate mentioned. The launch of Flipkart UPI seamlessly merges the comfort and cost-effectiveness of UPI with the trusted effectivity prospects anticipate from the corporate, added Dheeraj Aneja, senior vice chairman, fintech and funds group at Flipkart. “Our partnership with Flipkart has come a long way from launching one of India’s most successful co-branded credit cards to now launching the Flipkart UPI service. This solution is cloud hosted and hence provides one of the most stable and scalable UPI platforms for customers,” mentioned Sanjeev Moghe, president and head, playing cards and funds at Axis Financial institution.

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